Would you like to maximize mouth of word marketing? The most reliable promotional content format is “recommendation from people you know” at approx. 92%, a branded website is second with 70% and customer opinion third with 66%. Word of mouth marketing continues to be the most efficient way for marketers.
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People do trust what other people say about your brand, those who are in no way affiliated with your brand; long before trusting what you say about your own brand. And these recommendations hold an even high regard when they are made by friends and family, the most trusted of relationships.
Word of mouth helps to engage happy customers to help in promoting your brand. It is obvious, that a happy customer will share his success story about your band. Hence generating more and more word of mouth should be the aim of marketers.
If you are new to this approach, here is a list of most important tactics to help you out.
The very first thing to do before using word of mouth tactics is to understand your brand, products and/or service in-depth. Ask questions to yourself like:
- What is my brand about?
- What are the business values of my brand?
- What do my products or services do?
- To what extent are my products or services helping my customers?
- Where am I standing in the competition?
Having a deep knowledge of your brand and its mission statement can help you present your products and services in a manner that will be appreciated by your audience.
People want what they don’t and can’t have, this is what drives this strategy. Offering exclusive access to your products and services can be a superb way to implement the word of mouth marketing strategy. This has been successfully implemented by sites like Spotify, where customers access their services directly through an invitation.
When you are launching a new product or service, try to invite influencers to use it exclusively rather than everyone. These people can provide a good feedback and further invite other influencers to try your product or services, thus helping in spreading your brand.
For example, LG ran a campaign with photography influencers to promote their new smartphone which had powerful camera features. As a result, LG reached more than 3 million people, with 1.2 million likes and comments – and they sold almost 200,000 models of that phone.
Hence these recommendations are good word of mouth strategies to promote your brand.
Get aid from your employees:
A lot of times we are asked this question – “How is work going?”, people have asked me this question a lot. If your employees are asked this same question and if they reply that they are happy, then this also creates a positive impression of your company and brand. To get the best of this practice, try to share the latest news about your brand with your employees frequently.
Share everything with your employees about new products, services, new deals, etc. through emails and social media but these messages can get lost. Hence try to use employee advocacy platform.
Employee advocacy platform allows you to share news to keep your employees up to date. These platforms also make it handy for your employees to further share this on their social media thus increasing the reach of your brand. Already more than 50% of employees post news, pictures, and videos about their companies and employers.
One appealing great platform is Smarp. The web and mobile app make it easy to share content to a feed so that your employees can stay informed. They can then share this directly on Facebook, Twitter, LinkedIn and other social networks.
Find your creative spirit:
To make your brand truly noteworthy, there must be something about your brand that people will remember. You need to present something unique to your customers that they will feel like talking to their friends and relatives. Will your audience remember you, if you are just like some other brands?
Identify what makes your brand unique and one of its kind; share that story with your customers, so that they will want to share this story with people. You can also brainstorm on some creative word of mouth marketing ideas that your audience will remember.
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Unique, creative and word of mouth marketing ad done successfully by Old Spice. The video combined temperament and entertainment with relevant facts to engage customers. This campaign created a noticeable word of mouth buzz both online and offline.
You can run online competitions and you can ask your audience to share these contest ads on their social platforms to take part in the contest. This can create a big word of mouth whiz. Hence, try to make it mandatory for people to share the ad on their social platforms to participate.
A nice example is an above contest by Urban Outfitters. As you can see that they asked people to attach the image to the landing page and their top 10 Urban Outfitters home items. This was an indeed a great way to drive word of mouth for their home items.
In addition to this, you can also ask the person who participates in your competition or contest, to share the landing page to gain extra entries.
End of the line:
There are a dozen effective ways to drive word of mouth marketing for your brand both online and offline. Hence, try these out for your brand because these can be run from anywhere and work cheaper compared to investing in expensive ads. When used in the right manner, the word of mouth marketing tactics can be very effective tools to promote your brand.
You can use them to create consciousness about your products and services among a bigger audience. Word of mouth marketing tactics will, in the end, result in amplified sales and customer retention.
Earleen Brown is working with a reputed SEO Services company, a leading SEO Company India. The company basically is an IT firm Providing SEO Services India and has helped her a lot in enhancing her writing skills.