Selling your own products is always a good startup idea. You can start with a product idea, let third-party manufacturers handle your production, and use the internet as a way to market products to customers directly. Today, you can sell products on Amazon and immediately gain access to millions of potential customers already on the platform.
Bringing your products to Amazon is easier than you think. If you already have products to sell and you are eager to get started, here’s the quick-start guide to successfully selling on Amazon.
The Initial Setup
Creating your own online store on Amazon is something that can be done in a matter of minutes. To get started, you simply visit services.amazon.com and click on the Start Selling button. After completing the sign-up wizard, you will have your own corner on Amazon for marketing your products to customers.
Setting up product pages is a bit more complicated, especially if you want them to be optimized for maximum impact. At this point, there are a few key bits of information you want to prepare for each product you sell on Amazon, starting with high-quality product pictures; visuals are very important in today’s crowded marketplace.
Next, you want to define the product title, features, description, and price. Go to Inventory > Add a Product to begin the process of adding a listing. You will be asked to search Amazon for a similar product, but you can skip the process and click Create a New Product if your product is unique (meaning you are not a reseller).
Fill out the necessary information, upload product photos, add categories and tags, and you are all set. Before you can publish the product, however, there is one small challenge to overcome. That challenge is….
The UPC Code
Amazon lists products using product IDs. The product ID is unique to each individual product. You can find product IDs as barcodes in existing products. Depending on where you are, you can have your own unique product identifier created for each product you want to sell on Amazon.
You can also have a Universal Product Code (UPC) created for your product. There are many online vendors that offer UPCs recognized internationally, so getting one for your product should not be complicated.
While you are at it, you can also choose to offer your products directly via Amazon using the Fulfilled By Amazon (FBA) program. The FBA program frees you from having to ship products to customers every time you receive an order. Instead, you ship your products to Amazon’s fulfillment centers, and the platform will handle the rest.
Listing products on Amazon is a straightforward process, but it is not the only step you need to take in order to start selling and earning revenue. The next half of the equation is marketing your products to target customers. Fortunately, you have plenty of resources to help you do that without hassle.
Amazon has its own PPC advertising network and it is a handy tool to use if you want to gain traction early. Instead of waiting for organic traffic to your products, you can advertise products directly on Amazon and reach potential customers early.
Further increasing the impact of using Amazon PPC is something that can be done by enlisting PPC specialists from the beginning. They will help optimize your product pages and ad campaigns to further boost sales from day one.
Using ads to gain traction is a great strategy because it also generates organic traffic and exposure for your products. After following the steps that we covered in this article, your Amazon machine will start generating revenue. At this point, you can continue building your Amazon empire, introducing new products to your catalog, and hitting the level of success you aim for.