Search Engine Optimization is modern technique, which is used to publish web content to increase the traffic on the web page. When visibility of the web page increases, in turn that page will rank higher in search engines. Writing content for a web page requires excellent writing skills to make it more attractive and appealing to read. While writing a web content, they should include some keywords that could help the web page to boost its visibility.
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Outline the article:
Articles in the web pages should always be informative, engaging, and easy to understand. The content should be relevant to the topic but should be presented with new angle. The beginning information of the article should convey some meaningful and informative content to encourage people to continue reading it throughout. The most preferred articles are those which are entertaining, useful as well as valuable.
Articles that are well- written, attracts more people, thus drawing traffic to the website. Make your content more relevant and easier to grab type. This will enhance the readership of your article to the great level. Also, ensure that the content you write are not only read by the readers but also read by many organizations, who do digital marketing and stuff. Link marketers also come under the same category, they read your article and if they are relevant to their links, they link their sites to yours. However, this will increase your web page’s visibility as they will want to use your page for advertising their link.
One more vital part of writing web content is that ensure you are including keyword on the title of your article. It is because google search engine enhances the weight of your article with the keyword you use. The use of some crucial keywords in your article will determine how effective the content is.
Make a list of keywords:
While making a web content, the coder or the publisher can include the keywords of your articles in the metadata of that particular page, which is present in HTML code. Make sure you include various subheadings for your article according to the subject, as this will be useful for Google to rank your page, and readers to understand the content clearly. People generally browse to view a summary or short story of the content about whatever they are searching, they just quickly go through the content and come up with the conclusion. Thus, ensure the subheading you use should actually be relevant to the content below the heading.
Know about the topics and words that most of the people use, to search a topic on internet and then use those words as keywords in your article. This will help the readers to get the most relevant article they want to read. Make a list of such keywords that you use in your content of the web page.
Write the article:
- The article you write on web page will actually be visible to the people who visit your page on internet. So, ensure the content do not have any grammatical error and spelling mistakes in it.
- The title of your article should be appealing and interesting to the readers.
- Ensure the article is divided into various paragraphs of some lines rather than putting all the information into one and name them with subtitles.
- Use the keywords as early as possible in the articles, mainly in first sentence or in first paragraph.
- The most important keywords should be used in the title as well as in the subtitles.
- Do not just add keywords anywhere in the article senselessly.
- Always try to start your article with questions, relevant to the content as it looks appealing to the readers.
- After you have done with the article, bold all the keywords.
- Include the keyword in the last sentence of your article too.
Hyperlinks are the links to other websites, which are similar or relevant to your article. This will help the reader to know more about the same topic and gain information, but through your web page. Make sure the web address you add is a quality one.