Building a small business is no easy task because, by definition, you’ve got limited resources to work with. A lack of manpower, brand awareness, and (most importantly) budget can be major inhibitors preventing you from taking your business where you want it to go.
Thankfully, the internet has provided an avenue for success that small businesses just didn’t have access to before. While you used to be limited to local customers and whoever else you could bring in through word of mouth, the internet not only expands the geographic reach of your business, but it provides cheaper and better ways to advertise to that target demographic.
Unlike in the old days, when you needed to spend thousands of dollars to hopefully bring in business, modern PPC (pay per click) advertising is a far more affordable and effective alternative. With that in mind, let’s take a look at some of the benefits that PPC management services offers to small businesses, and how it can help you achieve success beyond anything you previously thought possible.
You only pay when someone clicks on your ad.
In the old days, you would pay a certain amount of money to run an ad in a newspaper or a commercial on TV, or plaster your business on a billboard, and that was that. If it brought interest your way, great, and if not, your ad money just went down the tubes. That’s not the case with PPC advertising, because even once you narrow down your target demographic, you’re only charged when someone is interested enough to click on your ad and learn more about your product or service.
It’s really quick and easy to set up.
Advertising used to be so much more involved, and took a lot more time and conversations with advertising staff than most small businesses generally have the stomach for. That overhead is a thing of the past because now you can set up and launch an advertising campaign literally in the span of a few minutes. Once your ads are approved and begin running, a good campaign can start making you money right away.
You can narrow down your target demographic with pinpoint accuracy.
Another advantage PPC advertising has over the traditional model is that you no longer have to pay to throw your advertising out there in front of everybody regardless of interest. Now, if you design funny women’s Star Wars shirts in Hungarian, you can configure your ad campaign to specifically only run in front of female Hungarian Star Wars fans. No more wasting time and money on people who will never be interested in your products.
Most ad platforms include simple ad creation tools.
If you don’t have the cash to hire a professional specifically to create your ads for you, most advertising platforms you would want to spend money on include tools to design your own ads right in their web portal. They may not be what you’d get from a more seasoned ad designer, but they include plenty of templates and other stuff to help you get started even in a one-person operation.
You can pay to run around your competition.
Let’s say your cupcake business is just starting out, and you’re struggling because Jane’s Cupcake Emporium across town has been there for 30 years and already has a loyal customer base. You can include the names of your competitors as keywords in your advertising campaign so that, when someone does a search for Jane’s Cupcake Emporium, your paid ad will actually appear above their organic search result on Google or Bing. Nothing wrong with a little friendly competition, right?
These are just some of the many benefits your small business can get from a PPC campaign, and if you’ve been struggling to increase your bottom line, these tips can help you get started on a PPC marketing plan that can take your business to the next level and beyond.