Apps are an important portion of the digital world. There are over one million Mobile Apps alone in the market and day to day new apps are being built. If you have built an App (mobile or desktop) though it’s a complicated task still your labour starts now as selling your App and making it reach out to the public is the toughest task. Nowadays there are App Marketing Agency which can also help you in getting the desired result.
An Insight Into Apps
App is an Application. There are generally two types of application:
- Desktop Application – These applications have multiple functionality and purpose.
- Mobile Application – These are termed as Apps. They are built for specific purpose and have single functionality. These are made keeping in mind that these apps have to run on smartphones, tablet or watch.
Here we would be primarily talking about Mobile Apps and how to sell them.
Marketing Your App
Since you have a developed App the task of marketing it is left. To attain better results one must make some strategies and follow them. What is App Marketing? It is the technique to make your App visible on the App Store in top searches. Here let’s have a look at some of the strategies that can help you in marketing your App
Get to know your target market
Before starting the marketing of your App analyse what is your target audience, which age group they fall into. What media these audience uses. Exploit this media option and enter into the world of marketing.
Research your competitors
Even if your App is at par compared to others. You should analyse and research the Apps which are your competitors. You should look out for the factor that if someone is using another app, there will be ease of use attached to it. You must win the audience with easy usability, high quality and better functions.
Visibility of your App
This is the most important step in marketing your App. Your App should be visible when searching in App store. It should come within the first few scrolls to be noticeable.
Social Media Marketing
Social Media is a good platform to research your audience data and after you analyse use this data to market your App. Promote your App through Ads on various Social Media Networks.
Promoting through videos
Videos can be used to promote the App. Videos are generally Ads for your App. Keep in mind to make them interesting and they should be able to tell important features and highlights of your App. Focus on making it viral so that it can reach to large number of masses.
You can create your own blog to promote your App or get in touch with bloggers and vloggers, ask them to try your app and if you are blessed you may get yourself marketed through their Blogs.
How to Make your App More Visible?
Visibility of your App is going to determine whether your App is going to be a Killer App or is it going to fail. Killer App is the one which is most popular, has maximum users and literally murders other apps. To optimise your App you should follow some guidelines, these are:
You have to focus on search volume, how up to the mark the keyword is in accordance to your App and see what changing a keyword does in your app’s ranking.
Visually Strong –
Your App Icon is the first thing people will notice. Make it as attractive and relevant to your App as possible. You should put in some screenshots which gives the overview of how your App works to the audience.
The title is the name of your App. Try to make it as different, relevant and descriptive as possible. Your Title should be able to draw the audience and they should be able to understand what your App does.
You can follow these pointers and see the difference in your App popularity. One can also hire a marketing agency which helps in selling your App. These marketing agencies will make this task a lot easier.