When you want to tell your story across the channels, using videos can create lasting a impact. Interview video production is great for storytelling, but how do you get started? Here are three key steps:
1) Find Your Angle/Storyline
2) Script the Interview Questions Based on your Findings in Step 1
3) Shoot! (Don’t forget to pick up some extra footage while you’re at it.)
What to Consider
Now that you’ve got the basics down, it’s time to go over the finer points of making an engaging video in just a few simple steps. First off, look at what makes for good content when creating an interview video.
There are seven questions that they should cover:
- Who are you?
- What do you believe in?
- Why do you think this?
- How did it happen?
- How does it work?
- What will the future hold?
- And, what should we know about your company/organization (includes other contact information)
Once you figure out your angle and have a summary of each question, it’s time to plan for cameras, lenses, and audio equipment—in addition to scripting everything out before filming.
It is wise to make sure that all of these items meet the recommended exposure levels listed by the camera manufacturer; otherwise, people may be unable to see/hear anything on the screen.
Create the Video
Now that you know what you’re doing, it’s time to get in there and do it! Shoot with a tripod, avoid panning for the first minute or so of each take (especially if you only have one camera), make sure to stay out of the shot yourself, and try not to look directly into the sun while filming.
These are just some things you need to be aware of during interview video production.
A few extra tips include:
- Using good posture during an interview.
- Having someone available on set that can help with lighting/audio control when needed.
- Staying hydrated throughout the entire process.
If possible, film in a room without any distractions to help keep the interviewee focused.
Edit the Video
When you’re all done, it’s time to start editing. A great tool that can aid you in this process is Adobe Premiere Pro; however, if you don’t have it, there are plenty of other options out there for both PC and Mac users.
Doing a little videography research ahead of time will make things much easier down the road when you get to put this thing together (i.e., saving yourself from hours of frustration).
Next Up: Audio
An interview doesn’t stand out if no one can hear what’s going on. Supplies like lavalier mics and wireless lapel mics work well here. They do not require line-of-sight; they clip on and off of clothing and are hidden easily in most cases. Indie filmmakers and event videographers alike will find these mics very helpful when recording an interview or ambient sound.
Now that you know how to plan for your shoot, conduct the actual interview itself, and edit everything together—you’re ready for action! Consult experts if you’d like some help with purchasing any equipment needed for this type of project (and hiring a professional).
Make sure to engage your viewers by explaining what happened after the interview! You can show them the other entire great footage sitting there waiting to be included, so get creative with it! Don’t forget to thank everyone involved, too.